« Magnetism » campaign
All over the world, the “Magnetism” campaign is very impactful and proved success through its strong and original concept.
Whereas most of the watch-makers communicate their image through their name (corporate advertising), their products (pack shots visuals) or an ambassador (celebrities campaign), Bertolucci differentiates itself with a concept worthy of the most famous brands which will inevitably catch attention by its originality and make people travel & dream in our fabulous territory of inspiration, the Mediterranean.
Concept: “This campaign is all about the desire and the magnetism that a Bertolucci watch creates for both the wearer and the observer. Its stunning beauty is so irresistible it draws everyone and everything to it. The watch becomes the focal point.
The look and style of the ads will express the beauty and luxury of the Italian Riviera. The vibrancy of the colours and the tonality of the scenes will reflect the sensuality of the people, how they move, how they dress, how they interact and ultimately how the Bertolucci watch symbolizes this spirit of the Italian Riviera.”
This year, Bertolucci reinforces its “Magnetism” concept by emphasizing products of the new “Collezione 2007 / 2008” and by putting forward its unique DNA: the fabulous association of Italian Creativity & Swiss Know-how.
The corporate logo is dressed with the new Bertolucci signature “MEDITERRANEAN INSPIRATION, SWISS CRAFTSMANSHIP”
A product pack shot is added to grow the impact and the power of details as well as a certain feeling for luxury.
You will discover the 4 new advertising visuals of the Magnetism campaign:
