From Art to Good Vibrations, and from Creativity to Impact, BERTOLUCCI flaunts its unique character at its new exhibition in Basle

It has taken just two years for the company to re-assert itself as one of the most celebrated brands in the luxury market in the Baselworld “Hall of Desires”. BERTOLUCCI now has its own showcase, at the very heart of a new forum for creative watchmaking brands.

And what fine arena! Now well-established and high profile, the Maison BERTOLUCCI delights in proclaiming its difference and highlighting its 4 “C”s: Creativity, Curves, Comfort and Construction. The architectural design of the 300 m 2 exhibition area impresses us with its subtle curves and elegant lines and the real buzz it gives off, adds a distinctive, timeless appeal.

The new BERTOLUCCI facility calls to mind the organic forms so beloved of the company with its golden structure in wood, with slats spaced at intervals giving a sense of spaciousness though weighing more than 30 tonnes, where a sense of volume is juxtaposed with sharp angles in lacquered ivory. A luxury setting invites you to explore the brand's stunning new designs that fire your imagination with their sensual and unusual forms.

Inside, a hushed atmosphere greets you and the charming and convivial yet subtle decor guides you through the latest BERTOLUCCI creations. An original and unique sculpture – designed by Martina Eberle – illuminates the Atrium, inviting you to explore the sensual attractions and conviviality within the Lounge upstairs.

Using only cubes and rectangles, the architecture of designer Patrick Norguet working on behalf of BERTOLUCCI displays its diversity and evokes comments from visitors to Baselworld. Allured by its sensual and distinctive originality, they are drawn to enter the wonderful world of la Dolce Vita BERTOLUCCI style.

More pictures